In the craft brewing market, many breweries today are facing
increased challenges to their operations. Challenges in the
ever-growing competitive landscape are forcing brewers to find
competitive edges to maintain and grow market share. Regulatory
requirements from federal agencies that have been found in the food
market for many years are creating additional traceability requirements
for the brewer. Profit margins are shrinking as the competitive
landscape grows and raw material costs rise. Competitive brands are
attaining additional market share and larger, multinational
organizations are acquiring companies to increase their market
awareness. What probably started as a garage 5 gallon brew system for
many breweries has now gone to a production facility of thousands to
hundreds of thousands of gallons, in some cases in a very short time.
The exceptional growth you may have seen is now becoming smaller each
year, and profit margins are tighter.