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Purchase Article

Tech. Q. Master Brew. Assoc. Am., 1988, 25(3), 102-103. English, sp

Wholesaler activities and responsibilities.

Legg, R.A.

A beer wholesaler's activities in receiving, warehousing, selling and delivering are summarised. Consideration is given to options of truck or rail transport, warehouse location, package type of beer and efficient operation. On the delivery side preselling (delivery to prior order) is compared to "peddle" selling, with one driver servicing the same route every day and selling off the truck.
Keywords : beer distribution planning sales transport