Home Contact Us

MBAA Technical Quarterly

Return to Search Results

Purchase Article

Tech. Q. Master Brew. Assoc. Am., January/February/March 1969, 6(1), 30-32 English  |  VIEW ARTICLE
Marketing and product quality

E. H. Vogel, Jr.

Abstract
Paper examines the relationships between product development, production, marketing, and the quality of the product. Central thesis: any product fabricated under specifications that compromise with quality pays the price for this "penny-wise-pound foolish" philosophy at a later date in its life cycle. It is the obligation of every master brewer to be uncompromising with product quality since no amount of marketing can make up for this deficiency---physically, mentally, or financially.