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Tech. Q. Master Brew. Assoc. Am., January/February/March 1967, 4(1), 76-78 English  |  VIEW ARTICLE
That final step of quality control

U. C. Gramsch

Abstract
With a properly established and functioning program of market quality control, such as described in this paper, management has an opportunity to keep in touch with the pulse of the market. Trends normally not detected by sales personnel can be halted before they become problems. Trained technical personnel who are familiar with marketing functional needs are available to handle field problems and packaging performance evaluations.