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Purchase Article

Tech. Q. Master Brew. Assoc. Am., July/August/September 1964, 1(3), 179-185 English  |  VIEW ARTICLE
Planning Objectives

Cyril O’Donnell

Abstract
Discussion of planning as a corporate management function covers necessity for careful definition' of general and specific objectives of the company. These are influenced by the enterprise's environment, relevant technical skill and knowledge, motivation, practicality of achievement of goals, and other factors.